Saturday, March 01, 2008

Analyze it!

Recent stats from my blog generated by Google Webmaster Tools



Query No.2 sent my nostrils flare. Should I pat myself it didn't come up within the top 10 searches. I only blogged about Greg Mendel once and if I have near perfect memory, I made an one-liner comment about how doomed he was seeing beyond his generation. And that was my sophomore year! Google's still crawling among the ashes?!

Website optimization is a crucial tactic to get yourself ahead of the game. Though in this case it just gives me pure pleasure of voyeurism. Since Google plays monopoly in search engine wars, Google PageRank is the determining factor in your site's visibility. PageRank does not depend on the no. of links 'out', nor does it matter how many external sites link to you if those sites don't rank higher than 3 or 4. You can have a thousand low ranked sites link to you but still come bottom. The calculation is by 'mutual link' on established site. For starters with limited network, you can try placing a link on Wikipedia, but make sure your site is relevant and worth a link or else you get pulled within days if not minutes. It works well for non-profit personal sites. Links to business sites require $$$$$$ and contracted relationship such as 'partner', 'sponsor', 'associate'. Who in their kindest generosity would give you a free ride when they pay big bucks on promotion?

Another thing you can do is to flesh up contents and meta descriptions. Insert crucial keywords (not 'porn', not 'lust caution 腋毛'. NO!)

Google webmaster tool is relatively new. I navigated around a bit. The stats they offer aren't any new from general site meters, except they have the advantage of bundling their services together to give integrated information, namely Google reader feeds, google keywords, blogger, and you don't need to install tracker codes on your website. However, there's a verification step where you either paste a 'tag' (a meta code) or upload a html file to your website to confirm you own the site. They could link blogger accounts to Goolge accounts for automatic verification. Won't that be easier.

I was hoping it would give me more detailed rss feeder stats such as the whos and wheres. But no... I'm not sure if it's a privacy or technical concern. Sure you can track visitors when they click to your site. What's so different with offline visit?

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